PASSION

The worlds of surfing and coffee share many core commonalities, starting with a strong geographical connection. Coffee trees in the tropics, like wine vineyards in temperate zones, flourish in the worlds most beautiful locales. From the lush valleys of Mexico, Central and South America, and Caribbean Islands; to the spectacular slopes of Hawaii and Indonesia, the great coffee growing regions of the world are also home to the worlds best surf spots. Surfers love travel, exploration, and adventure; always in search of that next great wave. Much of that exploration has taken place over the years in exotic coffee producing countries throughout the tropics.


Surfers are also notorious coffee drinkers. At most surf spots the best waves are to be had early in the morning, before local winds and crowds develop. The early morning ritual of arriving at your favorite beach at first light, coffee in hand, or scoping several spots to find the best conditions, is known as Dawn Patrol. This sacred ritual would just not be the same without coffee.

As a coffee producer, several parallels to the surfing world also emerge. Being a surfer has definitely made me a better coffee producer. Like the art of longboard surfing, our approach to coffee combines tradition and individual technique.


The best aspects of time tested methods of cultivation and processing, many of which have been eschewed by modern producers because of high costs and time consumption, are conserved while combining our own new and different ways of bringing the bean to fruition.

The foundation of a great surf session is great waves- but they are not easy to find. The passionate surfer must learn every inch of their coastline, is constantly studying swell direction, period and size as well as local wind, weather and tide conditions in order to ascertain where that perfect wave may be hiding on a given day. We apply this same passion to producing coffee.


We have an intimate relationship with and love of our mountains, know every creek, valley and micro-climate, and are constantly studying our wind, rain and weather patterns to ascertain when and where to plant, as well as to choose optimum times to harvest, fertilize, clear or prune.

“Stoke” is a term coined by surfers to describe the wonderful feeling one gets after an amazing session in the water. Feeling so good “stokes” the fire of life within and brings a positive vibration to the remainder of your day. Much like enjoying an amazing cup of coffee that delights the palate and stimulates the senses, this wonderful feeling is both addictive and contagious, as those around you can’t help but absorb some of the good vibes emanating from you. Whether at a bustling outdoor café or a sun drenched balcony overlooking the ocean, sharing that special cup of coffee with good friends simply stokes you.

As any great roaster or barista knows, the foundation of an outstanding cup is an outstanding bean. The bean is the canvass from which the master roaster and subsequently the barista can paint his or her masterpiece. At Longboard, we are passionate about providing that ideal canvass. Our attention is on every detail in order to bring out the highest potential of each micro-batch of ultra-specialty coffee from our farms to your cup- except of course when the surf is up…


A passion for surf led me to fall in love with the magical beaches and enchanting mountains of Panama over twenty years ago. A passion for coffee has kept me here. Come enjoy the passion with us. Longboard Specialty Coffee… “Stoke in a cup.”